Entrepreneur contributor Craig Cincotta published a great article on the 5 realities of startup life. Interestingly, they apply to tech marketing pretty well, too.

Janice Hughes

September 18, 2015

B2B marketing, content marketing

The Myth of Evergreen Content—And How to Make It Come True for You (Part 2)

Janice Hughes

September 18, 2015

B2B marketing, content marketing

How to start using a Master Content List to keep content evergreen.

Janice Hughes

September 18, 2015

content marketing, B2B marketing

The Myth of Evergreen Content—And How to Make It Come True for You (Part 1)

Janice Hughes

September 18, 2015

content marketing, B2B marketing

Is there really such a thing as evergreen marketing content? Yes. Here's the secret.

Janice Hughes

August 31, 2015

content marketing, B2B marketing

4 Ways to Easily Repurpose Content

Janice Hughes

August 31, 2015

content marketing, B2B marketing

Creating original, high quality content is hard work. Here are four ways to get more mileage out of new (or existing) content.

Janice Hughes

August 13, 2015

B2B marketing, content marketing

#1 Mistake Content Marketers Make When “Thinking Like a Publisher”

Janice Hughes

August 13, 2015

B2B marketing, content marketing

The battle cry for content marketers ("Think like a publisher!") doesn't mean what we think it means.

Janice Hughes

August 10, 2015

B2B marketing, content marketing

3 Content Questions that Convert Leads to Customers (Part 2)

Janice Hughes

August 10, 2015

B2B marketing, content marketing

A closer look at the three questions that make content more compelling.

Janice Hughes

August 3, 2015

B2B marketing, content marketing

3 Content Questions that Convert Leads to Customers (Part 1)

Janice Hughes

August 3, 2015

B2B marketing, content marketing

How can we consistently create compelling content and ensure more of our efforts serve our sales cycle, our sales folks, and the bottom line? Answer three questions.

Janice Hughes

July 20, 2015

content marketing

3 Secrets to Using Social Media for B2B Content Marketing

Janice Hughes

July 20, 2015

content marketing

If your goal is to build communities and start conversations, reimagine your content marketing model as a hub with spokes.

Hughes Writing. Get it done.