I get agency life.
That's because I started my copywriting career at a B2B agency. I know how to work hand-in-hand with design, pace a project for production, even conceptualize and execute communication strategy. If you're creative team needs a copywriting pinch-hitter, here's what I can offer:
Creative and/0r strategic concepting
Messaging and communication strategy
Copy or content developed in collaboration with design
Written rationale for design, branding or other visual elements
Experienced creative team collaboration
Confident creative presentations and client rapport
Creative execution on existing campaigns
Understanding of agency structure and client relationships
Comfortable being 'white labeled'
Agency pricing
I also get how slim agencies margins can be. That's why I provide agency partners with special agency pricing and heftier volume discounts.
let's take it down for a minute
I loved my time at the agency. I loved working with talented designers, visionary creative directors, top-notch production folks, and professional account execs. I only chose the independent route when I saw content marketing coming down the pike but none of the agency’s global clients were ready to embrace it. If you've worked with freelancers in the past that didn't get you, delivered work that lacked that agency spark, viewed designers as combatants instead of collaborators, or had the personality of cardboard, I promise you this: with me, things will be different.