thought leadership

Janice Hughes

March 23, 2016

B2B marketing, content marketing

4 Reasons Going Viral Doesn’t Make a Damn Bit of Difference to Your Content Marketing Strategy (and 3 Things You Should Do Instead)

Janice Hughes

March 23, 2016

B2B marketing, content marketing

With all the more meaningful objectives B2B content can achieve, going viral shouldn’t be one of them. Here’s why.

Janice Hughes

July 28, 2015

Pricing Pushback? How Great Content Can Reduce Price Sensitivity

Janice Hughes

July 28, 2015

When frazzled buyers can't decide, they default to price. But give them content they'd pay for, and they'll look for any excuse to work with you.

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Janice Hughes is an agency-trained, award-winning B2B copywriter and content marketer who works with leading tech companies and their partner agencies.

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