Janice Hughes B2B marketing, content marketing #1 Mistake Content Marketers Make When “Thinking Like a Publisher” Janice Hughes B2B marketing, content marketing The battle cry for content marketers ("Think like a publisher!") doesn't mean what we think it means.
Janice Hughes Pricing Pushback? How Great Content Can Reduce Price Sensitivity Janice Hughes When frazzled buyers can't decide, they default to price. But give them content they'd pay for, and they'll look for any excuse to work with you.