Janice Hughes

What "Positioning Yourself as an Expert" Really Means for Freelancers

Janice Hughes

"Want to earn more as a freelancer? Position yourself as an expert." It's powerful advice for freelaners from the content marketing world, but what does it mean, exactly?

Janice Hughes

B2B marketing, content marketing

4 Reasons Going Viral Doesn’t Make a Damn Bit of Difference to Your Content Marketing Strategy (and 3 Things You Should Do Instead)

Janice Hughes

B2B marketing, content marketing

With all the more meaningful objectives B2B content can achieve, going viral shouldn’t be one of them. Here’s why.

Janice Hughes

B2B marketing, content marketing

The Myth of Evergreen Content—And How to Make It Come True for You (Part 2)

Janice Hughes

B2B marketing, content marketing

How to start using a Master Content List to keep content evergreen.

Janice Hughes

content marketing, B2B marketing

The Myth of Evergreen Content—And How to Make It Come True for You (Part 1)

Janice Hughes

content marketing, B2B marketing

Is there really such a thing as evergreen marketing content? Yes. Here's the secret.

Janice Hughes

content marketing, B2B marketing

4 Ways to Easily Repurpose Content

Janice Hughes

content marketing, B2B marketing

Creating original, high quality content is hard work. Here are four ways to get more mileage out of new (or existing) content.

Janice Hughes

B2B marketing, content marketing

#1 Mistake Content Marketers Make When “Thinking Like a Publisher”

Janice Hughes

B2B marketing, content marketing

The battle cry for content marketers ("Think like a publisher!") doesn't mean what we think it means.

Janice Hughes

B2B marketing, content marketing

3 Content Questions that Convert Leads to Customers (Part 2)

Janice Hughes

B2B marketing, content marketing

A closer look at the three questions that make content more compelling.

Janice Hughes

B2B marketing, content marketing

3 Content Questions that Convert Leads to Customers (Part 1)

Janice Hughes

B2B marketing, content marketing

How can we consistently create compelling content and ensure more of our efforts serve our sales cycle, our sales folks, and the bottom line? Answer three questions.

Janice Hughes

Pricing Pushback? How Great Content Can Reduce Price Sensitivity

Janice Hughes

When frazzled buyers can't decide, they default to price. But give them content they'd pay for, and they'll look for any excuse to work with you.

Hughes Writing. Get it done.