Janice Hughes

September 18, 2015

B2B marketing, content marketing

The Myth of Evergreen Content—And How to Make It Come True for You (Part 2)

Janice Hughes

September 18, 2015

B2B marketing, content marketing

How to start using a Master Content List to keep content evergreen.

Janice Hughes

September 18, 2015

content marketing, B2B marketing

The Myth of Evergreen Content—And How to Make It Come True for You (Part 1)

Janice Hughes

September 18, 2015

content marketing, B2B marketing

Is there really such a thing as evergreen marketing content? Yes. Here's the secret.

Janice Hughes

August 31, 2015

content marketing, B2B marketing

4 Ways to Easily Repurpose Content

Janice Hughes

August 31, 2015

content marketing, B2B marketing

Creating original, high quality content is hard work. Here are four ways to get more mileage out of new (or existing) content.

Janice Hughes

August 13, 2015

B2B marketing, content marketing

#1 Mistake Content Marketers Make When “Thinking Like a Publisher”

Janice Hughes

August 13, 2015

B2B marketing, content marketing

The battle cry for content marketers ("Think like a publisher!") doesn't mean what we think it means.

Janice Hughes

August 10, 2015

B2B marketing, content marketing

3 Content Questions that Convert Leads to Customers (Part 2)

Janice Hughes

August 10, 2015

B2B marketing, content marketing

A closer look at the three questions that make content more compelling.

Janice Hughes

August 3, 2015

B2B marketing, content marketing

3 Content Questions that Convert Leads to Customers (Part 1)

Janice Hughes

August 3, 2015

B2B marketing, content marketing

How can we consistently create compelling content and ensure more of our efforts serve our sales cycle, our sales folks, and the bottom line? Answer three questions.

Janice Hughes

July 28, 2015

Pricing Pushback? How Great Content Can Reduce Price Sensitivity

Janice Hughes

July 28, 2015

When frazzled buyers can't decide, they default to price. But give them content they'd pay for, and they'll look for any excuse to work with you.

Hughes Writing. Get it done.

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Janice Hughes is an agency-trained, award-winning B2B copywriter and content marketer who works with leading tech companies and their partner agencies.

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